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BJJ Sponsorship
Sponsor BJJ Athletes in the UK
Gi and no-gi competitors building sponsor-ready profiles — searchable by belt, weight, academy and location.
- Sponsor access from
- £99/mo
- Commission on deals
- 10%
- Cost to athletes
- £0
- Market focus
- UK
The academy
A sport that never stops producing content
Grappling does not run on fight nights. It runs on open mats, drilling rounds, competition weekends and technique breakdowns — a constant output that a brand can live inside all year rather than for eight weeks at a time.
- Competitors filter by belt rank, weight, academy and city.
- Profiles show competition history and the packages the athlete offers.
- Conversations and proposals stay tracked inside the platform.
The audience
People who buy gear because someone they trust rolls in it
Grappling audiences are practitioners, not spectators. They buy gis, rashguards, mouthguards, tape and supplements — and they take the recommendation of a competitor whose game they study far more seriously than an advert.
- Instructional and technique content that carries a brand naturally.
- Seminar and open-mat appearances at your venue or a partner academy.
- Long-term ambassador relationships rather than one-off bookings.
No ringwalks. No fight week. Just an athlete who trains twice a day and an audience that trains with them.
Grappling sponsorship, done properly
Formats
Grappling-specific sponsorship formats
These are grappling formats, not fight-night formats. Patch and kit placement is only possible where the competition's own rules allow it, and is agreed between sponsor and athlete.
Gi patch placement
Patches on the gi where the federation or event rules permit them — always confirm the ruleset for the specific competition.
Rashguard and training kit
No-gi kit and everyday training apparel partnerships the athlete controls year round.
Instructional content
Technique breakdowns and drilling series produced with your brand present in the work.
Competition preparation
Support across a competition block: camp footage, weight management, travel and mat time.
Seminars and open mats
Appearances at academies, gyms or your own venue, hosted with the athlete.
Academy ambassador
A longer relationship spanning the athlete and the academy they represent.
On the mats
BJJ athletes on the platform
Early-access demonstration profiles. Belt, academy and competition details are supplied by the athlete.
Straight answers
What this platform is
- Early access
- The marketplace is live and still being built out in public.
- Reviewed profiles
- Public profiles are reviewed before they are approved and listed.
- Internal messaging
- Conversations stay inside the platform between the two parties.
- Proposal tracking
- Every sponsorship conversation carries a status you can follow.
- Clear 10% fee
- Charged on completed deals only. No retainers, no agency markup.
- No guarantees
- Listing a profile does not guarantee sponsorship, and we are not an agent.
Payment processing is not live yet — sponsorship payments are settled directly between the parties. Read our Trust & Safety commitments.
Answers
Frequently asked
Still unsure? We can walk you through sponsor access and how to shortlist the right profiles.
Talk to usWhy sponsor a BJJ athlete?+
Grappling has an unusually engaged, instruction-hungry audience. Competitors produce technique breakdowns, training footage and competition vlogs continuously — not only around a fight date.
What does BJJ sponsorship usually include?+
Gi and rashguard patch placement where competition rules allow, training-kit partnerships, instructional content, seminar appearances and longer ambassador relationships.
Are patch placements guaranteed at competitions?+
No. Patch and kit rules differ between federations and events, and are entirely at the organiser's discretion. Placement should be agreed between sponsor and athlete with those rules in mind.
How do I get started?+
Sponsor access to the directory starts at £99/month. You can filter approved grappling profiles by belt, weight and location, then message the athlete directly.
Brazilian Jiu-Jitsu
Back the athletes your customers already train like
Search approved grappling profiles by belt, weight and location, and open a conversation directly.